The Sacred Business of Emergence
Nature always follows the path of least resistance, maximum reward. Are we doing the same?
If you didn’t know, I have my Master’s in Education, specifically in teaching and learning for secondary schools. I graduated with a research focus on religion and spirituality in education, where I found something simple but profound: when we teach holistically, with spiritual concepts at the root, everyone benefits. Restrictive, polarising belief systems, however, tend to breed dissatisfaction. They lower engagement, performance, and connection across the board.
Sound familiar? Education. Politics. Relationships. Business. Life.
I’ve carried this same belief into the business world, especially while working in the space of emerging technology. Take the word emerging. Emerge. Emergence. To remind you, emergence is defined as “the process of becoming visible after being concealed,” or “the process of coming into existence or prominence.” And I would be a terrible ex-Classics teacher and member of the Columba College Latin Club if I didn’t say it in Latin: Emergere, to bring to light.
Recently, I came across a clip from the late Professor Brian Goodwin, who spoke about emergence in nature. How nature always follows the path of least resistance and maximum reward.
Reflecting on my time as a leader in Aotearoa’s emerging tech space, I laugh at how forceful so many businesses have become, especially in tech. So obsessed with disruption, acceleration, domination. But real innovation, like nature, knows how to move with the current, not against it.
Because when I think of emergence theory, nature’s path of least resistance, I realise most of our systems function in the opposite way: Maximum resistance, minimum reward.
We’re taught to follow the standardised formula. In return, we’re promised comfort. Money. Success. But it’s rarely enough to sustain a truly flourishing life; it’s just enough to keep us dependent on a form of safety that’s been carefully prescribed.
And so, I find myself here, rebuilding. Dismantling what I once believed was the only path, and choosing to create a business not for the world that was, but for the world we’re now entering. Or the one I hope we can create together.
The Astrology of Now: A New Era Emerges
As Pluto continues its slow, systemic sweep through Aquarius, we’re watching old paradigms dissolve before our eyes; centralised power, extractive systems, performative progress. In their place? A call for collective intelligence, spiritual sovereignty, and technology that serves the soul. Or at least I hope. Remember, action completes the circuit.
And now, Neptune has entered Aries. A rare transit we haven’t seen in over 150 years. It's bold. It's mystical. It’s electric.
Aries is fire, instinct, and initiation. Neptune is dreams, mysticism, and the unseen. Together? They ignite a new kind of energy.
We are stepping into a spiritual renaissance, but not a quiet one. This is the era of the spiritual warrior. Of the mystic activists, radical artists and sovereign souls who aren't waiting for permission to live in truth.
Key themes of Neptune-in-Aries:
Pioneering Idealism: Visionaries will lead revolutions not just in tech, but in spirit. Impulsive utopias. Sacred experiments.
Creative Fire: Art will become activism, beauty will become strategy. Expect bold, radical forms of expression that challenge the old world.
Mystical Resilience: We’re learning to fight not with fear, but with faith. Not for power, but for peace.
Rebellion Against Tradition: Old institutions, religion, politics, education are fighting to not disolve. New philosophies are rising in their place.
Confusion in Action: But beware, as Neptune can blur Aries’ clarity. Not all fights are rooted in truth. Not all revolutions are sacred. We must stay discerning of your own inner truth.
This is not about burning everything down for the sake of rebellion. It’s about asking: What are we building with our fire?
What’s The Why?
Because in a time defined by dissolving systems and awakening visions, we can no longer build from old paradigms of pressure, productivity, and performance for performance’s sake. Those models are tired. We’re tired.
So I’ve returned to something quiet, but foundational: my why.
It’s not just a mission statement scribbled on a whiteboard. But a visceral sense of purpose that lives inside me. The part of me that knows why I’m still here. Still showing up, even when it all unravels. Because without that deeper “why,” it’s too easy to lose yourself in noise and burn out trying to match a pace that was never yours to begin with.
But when your purpose is rooted in clarity, not performance or perfection prescribed to you by someone else, you become agile. Unshakeable. You stop seeing pivots as failures and start recognising them as sacred realignments. You let things fall away. You learn from them. You trust what wants to emerge.
This is how I’m rebuilding: From alignment, not ambition.
When you're building something soul-led, the architecture reveals itself over time. It grows in its own rhythm, sometimes quickly, sometimes quietly. But it always grows if it’s meant to.
The world doesn’t need more “business as usual.” It needs business as ritual. Strategy that’s responsive. Growth that’s regenerative. Models built not just for capital gain, but for collective healing and true abundance.
That’s what I’m creating and I hope you can too. Something that’s designed for this moment in time, and for the future we’re all dreaming into being.
What’s your why?